by Alan Weaser | Oct 1, 2017 | Voice Of The Customer® Blog
Recruiting and persuading customers to answer your survey is just stage one of the survey process. You want the completion rate of your survey to be as high as possible. We’ve spoken previously about how to maximise the chances of someone taking your survey in the...
by Alan Weaser | Sep 18, 2017 | Voice Of The Customer® Blog
VIRTUATell are unusual in being capable of conducting automated customer surveys across all contact channels including inbound and outbound phone, email, web, SMS, smartphone and social media. However, unless you use the correct channel in the correct way, your survey...
by Alan Weaser | Sep 17, 2017 | Voice Of The Customer® Blog
“What gets measured, gets managed” may be a tired phrase, but it holds truth. However, it makes no reference to timescales. Do you want to be managing today’s issue in next month’s catch-up meeting? Or would you like to be able to see results this afternoon? Enter:...
by Alan Weaser | Sep 10, 2017 | Voice Of The Customer® Blog
Your business may be taking off, but it won’t thrive without you having a deep insight into what your customers think and say about you. You need feedback on your customer’s opinion about the product or service your business offers. You need to understand how they...
by Alan Weaser | Aug 27, 2017 | Voice Of The Customer® Blog
Ask the ordinary man on the street what the definition of research is and he’ll likely give you a blank stare, more so if you ask him to differentiate quantitative and qualitative research. But most people would be able answer if you asked them if they preferred...
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