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Just What Is The Customer Happiness Index?

Just What Is The Customer Happiness Index?

by Alan Weaser | Nov 7, 2017 | Voice Of The Customer® Blog

Happiness. It’s what we all strive for. It’s what’s used to measure the progress of the nation in Bhutan. And increasingly, it’s becoming a measurement that can predict the customer churn rate of a business. The cold, hard fact is that if...

Why all CX survey scores are not equal

Why all CX survey scores are not equal

by Alan Weaser | Nov 1, 2017 | Voice Of The Customer® Blog

Did you know all CX survey scores are not equal? Not even close! In order to create a customer satisfaction survey that’s fair, there’s a number of things you have to consider – from the survey questions, to the rating system, to the collection method. In order to get...

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