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Qualitative vs Quantitative research – how a lesson in reducing violent crime can help your business

Qualitative vs Quantitative research – how a lesson in reducing violent crime can help your business

by Alan Weaser | Aug 27, 2017 | Voice Of The Customer® Blog

Ask the ordinary man on the street what the definition of research is and he’ll likely give you a blank stare, more so if you ask him to differentiate quantitative and qualitative research. But most people would be able answer if you asked them if they preferred...
Can cheap surveys still mean good surveys?

Can cheap surveys still mean good surveys?

by Alan Weaser | Aug 13, 2017 | Voice Of The Customer® Blog

Technology has brought us cheaper manufacturing methods, faster results across almost all industries, and the possibility of a robot future. And whilst the norm for companies wanting to perform surveys used to involve a telephone book or a clipboard, technology has...
5 Easy Ways to Avoid Survey Fatigue

5 Easy Ways to Avoid Survey Fatigue

by Alan Weaser | Aug 5, 2017 | Voice Of The Customer® Blog

You’re excited about the customer satisfaction survey that your company has been conducting. You’re eager to find out how your customers feel about your firm. You’re very confident that your survey results will make a big difference on the way you run your business....

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