Innovative post call CX feedback via the ubiquitous telephone keypad

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Real time post call telephone surveys, straight after the customer called

Ideal for contact centre surveys


Access the non-technical or mobile customers

75%+ acceptance rate

Call-back to avoid cherry picking

Get feedback on the channel the customer called on

Collect call centre agent feedback in real-time

Everyone can use a phone so a post call telephone survey immediately after the customer contact delivers a very high acceptance rate compared to other methods, whether a simple transfer or a call-back after their interaction. For customers using the phone to contact you, it is the obvious channel to use for capturing call centre customer experience in a way most acceptable to the caller. However, collecting the results is only a small part of what is important so ensuring you are viewing results in an understandable way using our Insight Portal, is also essential. When combined with our DataFuse™ Elements, you can cross reference survey results with all you now about the customer.

To make the post call survey feedback actionable and ensure it drives service improvements we use real-time triggering alerts for issues and unhappy customers, making data proactive in a way that retains customers and increases satisfaction. Hear the Voice of the Customer™ loud and clear!

How are we better?

KISKIS = keep it simple - keep it short

Fast survey setup

Our deep expertise in telephone survey script design and deployment means automated post call surveys can be set up in no time and be gathering CX feedback in a few hours. Using inbound and outbound methods, customers can give feedback in whatever way they prefer – minutes after their call to you.

customer feedback survey

Fast scoring via keypad

With clear scripts and simple scoring, customers can give their feedback via their telephone keypad. Even Net Promoter questions can be answered using our clever score validation methodology.

Verbatim recording

Capture and distribute the Voice of the Customer™ in their own voice, with their own emotion and feelings. Using speech analytics, translation to text is simple and flexible.

customer feedback survey

Net Promoter challenge
The Net Promoter methodology never took into account the use of the 0 to 9 telephone keypad to capture feedback scores so the Advocacy scale of 0 to 10 has the potential for 10’s to be counted as 1’s, giving a VERY different score than intended by the customer. VirtuaTell remove any possible error by re-confirming any score of 1 to make sure that is exactly what the caller intended to score.  We also have our own Advocacy Index® alternative methodology.

customer feedback survey

Extensive contact centre expertise
With over 80 person-years of contact centre technology integration experience, we have the best solutions available for capturing call centre feedback.  Armed with our CXBot® and DataFuse® we also integrate all you already know about the customer, to drive survey scripts and data exchange.

customer feedback survey

Mobile and landline covered
Both time-poor mobile customers and the older generation of retired customers are all handled on a single automated phone survey channel. Simple and easy for your widest range of CX feedback.