Due to customer demand, VIRTUATel have introduced a parallel web & email survey capability to their Automated Satisfaction Measurement & Analysis (ASMA), which will allow customers to record their satisfaction surveys on whichever medium is most convenient for them.

London, England June 23rd 2005 – VIRTUATel, market leaders in Automated Telephone Customer Satisfaction tools, have today announced a new ASMA call centre survey service ASMAWeb. It allows clients using the telephone based version of ASMA to ask the same questions and collect feed-back, using web or email access.
This will enable VIRTUATel clients to gather feed-back on whichever media they feel is most convenient. The powerful reporting engine behind ASMA
will allow results to be compared and compiled, whether gathered via web, email or telephone.
In addition to this, the verbatim comment or in the case of the web, a comment box, allows the customer to add their personal view of the service – an invaluable addition to any company genuinely concerned about listening to “The Voice of The Customer”.
Alan Weaser, VIRTUATel Director, said: “There are a huge number of web survey companies out there so we have always concentrated on our unique expertise, voice surveys. However, when a client asked us to create a web version of their telephone surveys, we were glad to comply. We delivered the web version in less than a week!”