What is the Voice of the Customer?

As the textbooks say, the Voice of the Customer (VOC) is the in-depth market research process to capture a customer’s expectations, preferences, and aversions – producing a detailed set of customer wants and needs, organised into a prioritised, logical, business...

read more

[vc_row fullwidth="false" attached="false" padding="0" visibility="" animation=""][vc_column border_color="" visibility="" width="1/1"][mk_mini_callout title="mini call out" button_text="button text" button_url="url"] fas df s g  gfg   g  gh...

read more

25 pros and cons of survey methods

VIRTUATel are unusual in being capable of conducting automated customer surveys across all contact channels including inbound and outbound phone, email, web, SMS, smartphone and social media. However, unless you use the correct channel in the correct way, your survey...

read more